Flodesk: The Best Email Marketing Software for Creatives

Did you know that email marketing is up to 40x more effective than social media? (McKinsey & Company).

That means 1 email is equivalent to 40 Instagram posts!

Wouldn't you rather write ONE email than design and write captions for 40 social posts?

I know I would!

Thanks to some less than ideal Instagram updates, less than 10% of followers will see your new posts. Meanwhile, nearly 100% of your subscribers will receive your emails every time you send them.

If you don't already have an email marketing strategy, today is the best day to start your list.

But how? There are so many email marketing platforms out there, which one should you choose?

Well, I'm giving my stamp of approval to Flodesk—the best email marketing software for entrepreneurs. Keep reading to learn why.

What is Flodesk?

You've likely heard of MailChimp, ConvertKit, and MailerLite, but Flodesk is taking the industry by storm. Flodesk is an affordable email marketing service built by creators, for creators. It's the new kid on the block in terms of email marketing software, but its popularity is growing fast.

You can use Flodesk to easily design and send on-brand marketing emails without a team working tirelessly behind the scenes to make it happen.

As a solopreneur, I value ease of use. As a designer, I value aesthetics. And Flodesk wins on both fronts. Flodesk emphasizes style and simplicity—they understand that creative entrepreneurs don't have time to learn the ins and outs of yet another platform.

Flodesk makes building an email list manageable for businesses of all sizes. The platform is extremely user-friendly and you can create beautiful emails without being a professional designer (like me!) using their premade templates.

Start designing emails people love to open with Flodesk. Snag 50% OFF the standard rate of $38/month (that's less than $20/month) by using my affiliate link or code: SELAH50.

Now, if you're not sold quite yet, stay with me.

Here are seven reasons why Flodesk email marketing software is the best option for creative entrepreneurs.

Why Flodesk is The Best Email Marketing Software for Creatives

1. One monthly price, unlimited subscribers.

Unlike the competition, Flodesk doesn’t penalize you for growing your email list. Whether you want to get your feet wet by starting a small newsletter or building an email marketing empire, you pay the same monthly price.

2. Drag and drop email builder.

Want to look like you have an entire marketing team creating custom emails every week? Look no further! Flodesk puts the power of a professional designer in your pocket. Their click-and-drag email builder makes it easier than ever to create beautifully branded emails (no coding required).

3. Templates designed to convert.

To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture and convert subscribers into customers. Built-in partnership with other successful entrepreneurs (like Jenna Kutcher) each template is designed to help you elevate your email game. Oh, and customizing them is simple. You can transform the look of any template with a few clicks to match your brand’s unique look and feel.

4. Instagram galleries.

Want an easy way to connect email subscribers with the content you share on social media? Flodesk has that covered, too. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts.

5. Sort by segments.

No more duplicate tags or thinking about it too late—Flodesk does all of the tagging for you! All you need to do is set up segments. Segments help you identify where people are subscribing from on your website. By parsing out your list by segment, you can set up unique workflows that nurture your subscribers, depending on how they subscribed.

6. Simple interface, powerful automation.

You don't need years of experience creating, writing, and sending email campaigns to use Flodesk fluently. The platform is intuitive and very simple to navigate. You have four primary tabs:

a) Emails

“Emails” is your homepage. This is where all of your emails are located, whether they are drafts, scheduled, or already sent.

b) Forms

“Forms” is where you set up custom pop-ups and inline subscription blocks that you can easily insert on your website. Forms help you capture new subscribers throughout your website and segment them into the appropriate list.

c) Workflows

Workflows are the best part of using an email marketing tool because of automation.

For example, I currently have three primary segments. Each time someone subscribes to one of those lists, they are put into a unique workflow related to the content they expect to receive (i.e., a freebie, newsletter).

d) Audience

The last tab is “Audience.” On this page, you can view and manage all of your subscribers, add new subscribers, and view your segments (pictured below).

You don't own your social media followers, but you do own your email list. So don't wait for Instagram to crash again—start building your email list today with Flodesk!

7. Flodesk University.

In addition to beautiful templates, a simple interface, and a low monthly rate, Flodesk offers a free community where you can learn how to take your email marketing skills to the next level: Flodesk University. Sort the repository of educational content via goals, such as, “Creating engaging content” and “Improving your design.” The platform’s support is incredibly helpful and enables anyone to start creating beautiful email communications today.

You don't own your social media followers, but you do own your email list. So don't wait for Instagram to crash or shadowban you—start building your email list today with Flodesk!