The Blog
Business tips for business owners about branding, web design, entrepreneurship, and a few things in between.
Hi, I’m Haley
Search the blog
Reader favorites
How to Write a Newsletter That Matters
We have a love-hate relationship with newsletters. Here are 5 tips for writing authentic emails that positively impact your audience and business.
Squarespace vs. WordPress: Is Squarespace Better Than WordPress?
In this blog, we compare Squarespace vs. WordPress using eight criteria to help you decide whether WordPress or Squarespace is the best fit for your needs.
What’s the Difference Between Building a Brand vs. a Business?
In this blog, I break down the differences between a brand and a business, and outline how to build a brand—not just a business.
Why a Professional Website Is Good for Business
In today's digital age, having a website is no longer an option for businesses; it's a necessity. Learn five benefits of good website design.
4 Telltale Signs It’s Time to Rebrand Your Business
In this blog, we discuss rebranding and list four signs to help you determine when to rebrand.
What Does Color Theory Mean?
In this blog, we explain color theory basics and answer frequently asked questions like “What's the difference between color theory and color psychology?”
How to Keep Work From Spilling Out of Your Home Office
Home-based work can also mean 12-hour shifts, work following you around the house, and never fully clocking out. In this blog, I give you five tips to help keep work from spilling out of your home office.
My 5-step Strategic Brand Design Process
In this blog, I map out my brand development process by walking you through the five steps I follow when designing the visual identity of a brand.
How Your Branding and Messaging Showcase Your Why
Knowing your business’ “why” ignites your passion for getting up and doing what you do every day. Here’s how to get that clarity in branding and messaging!
2 Reasons Why "Follow Your Passion" Is Bad Business Advice
We’ve all been fed the message “follow your passion” at one point or another. Learn why following your passions is bad advice and what to do instead.
How to Set Boundaries With Clients
Having trouble working with overbearing clients? Read these tips for setting boundaries and learn how to identify red flag clients before it's too late.
15 Tips on How to Improve SEO on Squarespace
Are you searching for how to improve Squarespace SEO? In this blog, I’ve compiled 15 Squarespace SEO tips to help your website rank on search engines faster.