The Blog
Business tips for business owners about branding, web design, entrepreneurship, and a few things in between.
Hi, I’m Haley
Search the blog
Reader favorites

How to Write a Newsletter That Matters
We have a love-hate relationship with newsletters. Here are 5 tips for writing authentic emails that positively impact your audience and business.

What’s the Difference Between Building a Brand vs. a Business?
In this blog, I break down the differences between a brand and a business, and outline how to build a brand—not just a business.

4 Telltale Signs It’s Time to Rebrand Your Business
In this blog, we discuss rebranding and list four signs to help you determine when to rebrand.

What Does Color Theory Mean?
In this blog, we explain color theory basics and answer frequently asked questions like “What's the difference between color theory and color psychology?”

My 5-step Strategic Brand Design Process
In this blog, I map out my brand development process by walking you through the five steps I follow when designing the visual identity of a brand.

How Your Branding and Messaging Showcase Your Why
Knowing your business’ “why” ignites your passion for getting up and doing what you do every day. Here’s how to get that clarity in branding and messaging!

Brand vs Branding vs Brand Identity: What’s the Difference?
Learn what is the difference between brand and branding? What is the difference between branding and marketing? What is brand identity design? And more!




What is Brand Experience, and Why is It Important?
Brand experience marketing is about formulating a meaningful encounter before, during, and after someone interacts with any touchpoint of your brand.
