What Does Color Theory Mean?

In this blog, we talk all about color theory basics. It’s an important principle to understand, especially if you’re in the design world. Here are some frequently asked questions we answer below:

• What is the definition of color theory?

• What is hue in color theory?

• What is tint in color theory?

• What is shade in color theory?

• What is tone in color theory?

• What's the difference between color theory and color psychology?

• Why is color theory important?

Let’s begin by answering, “What does color theory mean?”

What Is the Definition of Color Theory?

Color theory is an organized system of color based on the study of how colors interact with one another and how they can be used to create an impactful design. It’s a combination of science and art that’s been around for centuries. Color theory has many practical applications, from art to interior decorating. It helps people understand how to mix and match colors to create the desired effect.

Color theory is a core concept in the field of graphic design, helping designers create aesthetically pleasing color combinations for logos, websites, and other design elements. By understanding the basics of color theory, designers can develop more sophisticated color palettes and create engaging designs.

Now that we’ve covered color theory’s meaning, let’s get into color theory basics.

Color Theory Basics

Color theory is based on three primary colors: red, yellow, and blue. These colors cannot be created by mixing other colors, and are known as the "primary" colors. All other colors are derived from these three colors.

Primary colors can be combined to create a variety of secondary colors. Secondary colors are created by mixing two primary colors. For example, yellow and blue make green, and red and blue make purple. There are also tertiary and quaternary colors, but that’s a bit deeper than we need to go in this blog.

The color wheel is an important tool used in color theory. It is a visual representation of colors arranged according to their relationships. On the wheel, primary colors are located opposite one another, and secondary colors are located between primary colors.

The three main color harmonies used in color theory are complementary colors, analogous colors, and monochromatic colors.

Colors that are opposite in the color wheel are called complementary colors and, when paired together, create a bold contrast. Analogous colors are located next to one another on the color wheel and, when paired together, create a more subtle, harmonious effect. Monochromatic color schemes use a single color, but with variations of tints, shades, and tones of the color, creating a soothing effect.

What Is Hue in Color Theory?

Hue is an element of color theory that refers to the pure color, or the base of a color. It is determined by the dominant wavelength of visible light.

For example, red has a dominant wavelength of 620-750 nanometers, while blue has a wavelength of 450-495 nanometers. Hue is an important element of color theory as it is used to create tints, shades, and tones.

What Is Tint in Color Theory?

Tint in color theory is a hue created when white is added to a pure color. This lightens the original hue, creating a new color. Tints are lighter than the original hue and can be used to create a softer, more pastel look.

What Is Shade in Color Theory?

Shade is a term used to describe the degree of lightness or darkness of a color. In contrast to tint, shade is created when a color is mixed with black. The amount of black used determines the strength and darkness of the shade.

For example, adding more black to a color will create a darker shade, while adding less black will create a lighter shade. Different shades can be used to create tints and shades, which are important elements of color theory.

What Is Tone in Color Theory?

Tone in color theory is the degree of lightness or darkness of a color. Tone is typically measured on a scale of 0 to 100, with 0 being the darkest and 100 being the lightest. Tone can be used to create subtle variations in a color, which can help to create depth and visual interest.

For example, adding a darker tone to a color can make it appear to be receding while adding a lighter tone can make a color appear to be advancing. Tone can also be used to create contrast, making colors stand out from one another.

Color Theory vs. Color Psychology

Color theory and color psychology are two distinct disciplines that are closely related. Color theory is the study of how colors mix, match, and affect one another, while color psychology is the study of how colors affect human behavior and emotions.

Color theory focuses on the physics and chemistry of colors, such as the color wheel and color schemes. Color psychology, on the other hand, looks at how our brains perceive colors and how colors can influence our mood, behavior, and perception. For example, red can stimulate the emotions of anger and passion, while yellow can evoke feelings of joy and optimism.

In marketing, color theory informs practical applications of color (i.e., what it looks like visually), while color psychology helps determine which colors should be chosen based on how they can subconsciously influence people's decisions.

Why Is Color Theory Important?

Understanding color theory can help artists, designers, and creatives create visually pleasing and effective works of art or design. Choosing colors that complement each other is one of the pillars of graphic design. Color theory helps us understand the different impacts of color combinations and how they can be used to create visually appealing designs. It can be used to create a sense of harmony, create balance, and draw the eye to certain elements of a design.

Work With a Designer Who Knows Their Colors

Choosing a designer to develop your brand or website is a big act of trust. When you work with a designer, you want to know that they know what they’re talking about. That’s why it’s important for you to work with a professional. Someone who understands the ins and outs of good design.

If you’re looking to improve your online presence with a new brand or website, get in touch with Selah Creative Co. We love working with service-based businesses that are passionate about people and the planet.