4 Telltale Signs It’s Time to Rebrand Your Business
Some may think you only brand your business once, but brands inevitably evolve.
Famous brands like Google and Apple went through countless iterations to become what they are today. Rebrands don’t mean your original brand was bad, just that you’ve outgrown it. To keep up with the times, you must pivot your brand image. It can be a subtle shift or a drastic change, but either way, a rebrand is in order.
When should you consider rebranding your business? This blog will discuss four signs to help you determine when it’s time to rebrand.
But first, let’s look at what goes into the rebranding process and how working with a professional designer can help you create a unique and successful brand.
What Does It Mean to “Rebrand” Your Business?
Rebranding is a strategic process that involves updating or changing how your target audience perceives your brand. Rebrands generally focus on updating a company’s visual identity (i.e., its “look and feel”), but they can also include revamping other key aspects like its website design and messaging.
The Rebranding Process
Assess
Assess the current state of the brand and determine the reason for the rebrand. Consider what’s working well and what needs to be updated.
Research
Research the target audience, competition, and market trends to gain insight into needed changes to better appeal to the target audience.
Strategize
Based on the assessment and research findings, develop a rebranding strategy. This includes determining a new creative direction for the brand.
Design
Work with a professional designer to develop and implement the new brand. This will primarily include designing a new visual identity.
Communicate
Communicate the rebrand to customers, stakeholders, and employees to ensure everyone understands the changes and the brand’s new direction.
Rebranding is a powerful tool for businesses looking to update their image, appeal to a new target audience, or stay relevant in an ever-changing market. By following these steps, a business can successfully update its brand and achieve its goals.
But when do you know it’s time for a rebrand?
How to Know When to Rebrand Your Business
When considering a rebrand, it’s important to assess your brand’s current state and determine if an overhaul is necessary. Here are four telltale signs that it’s time for a rebrand.
1. Your brand identity is outdated
Most small businesses start with a lackluster brand. They’re trying to save money and decide that good design isn’t worth the investment. They either attempt designing it independently or have a friend or relative create the brand for $100. Other times, businesses work with a professional designer, but the brand becomes visually stale. In both cases, time got the best of your brand, and it’s time to modernize it.
2. Your target market has shifted
Early-stage businesses often fall into the trap of being too inclusive, targeting everyone with a wallet. It’s best to niche down and direct your marketing efforts toward a clearly defined audience who have specific need(s) that you can meet. If you need to shift focus toward an entirely new demographic, it's best to redesign your brand so it appeals to the right people.
3. Your business has evolved
Whether it's a new product or service or you're changing the business name, you'll most likely have to rebrand. Businesses naturally evolve, but creating a brand built on strategy will prevent you from having to rebrand multiple times. Strategic design considers what you want your business to look like in the future, so your brand can grow with your business.
4. Your brand isn’t unique
You want customers to know what sets you apart instead of blending in with everyone else in your industry. Working with a professional designer to rebrand your business can help you define and market your uniqueness, giving you a competitive advantage.
Need a Brand Redesign? Contact Selah Creative Co.
Rebranding is a complex process that requires careful planning and execution. If any of these rebranding signs apply to your business, get in touch with Selah Creative Co. We can update and align your brand with your desired demographic, offerings, and market. We’ll uncover what makes you unique to position your brand as the go-to business in your industry, using strategy as the foundation of every decision. Let’s collaborate.
