Why a Professional Website Is Good for Business
In today's digital age, having a website is no longer an option for businesses; it's a necessity.
A website serves as the digital storefront for your business, providing potential customers with the first impression of your brand. That's why it's important to ensure that your website is not only functional but also aesthetically pleasing and reflective of your brand's image.
Website design goes far beyond just choosing colors and fonts. It involves a strategic approach to creating a user-friendly and engaging experience for your audience. A well-designed website not only enhances the image of your brand but also helps in attracting potential customers and increasing sales.
In this blog, we explore five reasons why a professionally designed website is good for your business.
5 Benefits of Good Website Design (By a Professional)
Most small businesses are born from word of mouth—family, friends, and neighbors scheduling your services and buying your products. As your business expands, you want to reach potential customers and clients outside of your circles, and you need a web presence to do that.
It may seem more convenient for you or a friend to build your site, but not giving your business the polished presentation it deserves may stand in the way of its growth. While simple on the surface, there are many small but significant choices that go into creating a web design.
These decisions work together to accurately capture your brand, grab the attention of your online visitors, and leave a positive and lasting impression that leads to first-time and return customers. Hiring a professional who understands how to make the right choices can make the difference between your business thriving or remaining stagnant.
Here are five ways hiring a professional web designer will make your business thrive.
Look More Credible
Without a website, people may question your legitimacy. Websites give you an opportunity to make a great first impression and validate the fact that you’re a real business.
Research by Stanford suggests that 75% of consumers admit to judging a business's credibility based on its website design.
If your site doesn’t exist or present your business in a professional or accurate way, people may misread the quality and honesty of your business operation as a whole. A professionally developed website conveys a sense of reliability and trustworthiness to potential customers.
Differentiate Yourself From the Competition
I would estimate that there are more poorly designed websites out there than there are professional ones. Having a well-designed website that’s visually appealing and clearly communicates quality information to your consumers is one way to differentiate yourself from the competition.
When you present yourself online with a consistent brand identity that informs your website design, you gain a competitive advantage. Let people see what makes your business special and how your products and services can add quality to their life.
Become More Visible
A website allows your business to reach a wider audience, beyond your local community. Websites are accessible 24/7, which means that potential customers can access your business information and services at any time. There are over 5 billion internet users worldwide, and that number is only growing.
Without a website, your business is virtually invisible and as more businesses are born, yours can be lost in the competition. Don’t let potential customers miss out on what your business has to offer.
Market Your Services
A professional website can serve as an effective marketing tool, which can help in reaching a larger audience without spending money on traditional advertising. A website is a significant investment initially, but it pays for itself in the long run.
If your website is search engine optimized, more people will find you because your site shows up at the top of Google search results. Once people find you online, you have the opportunity to increase your sales.
Improve User Experience
Maybe you already have a website, but it’s outdated or barebones. A professional website provides a better user experience, which can lead to increased engagement, customer loyalty, and ultimately, sales. A user-friendly website, with clear navigation, informative content, and visually appealing design, can make a positive impact on your customers.
Your website isn’t static; it’s a living machine that can help your business attract and convert the right customers when set up properly. If you don't have a professional website yet, it's time to bring your business into the 21st century.
Squarespace Web Design and Development for Service-based Businesses
At Selah Creative Co., we understand the importance of having a strong online presence and are dedicated to helping service-based businesses like yours achieve their goals through custom Squarespace website design.
Squarespace is the best web design platform for small businesses for several reasons:
Squarespace comes with built-in security and SEO capabilities.
Squarespace is easy to use, even for those who aren’t tech-savvy.
Squarespace enables highly customizable website designs.
Squarespace offers competitive pricing plans that won’t break the bank.
It's time to break the mold of using basic Squarespace templates that look like everyone else's website. Instead, we custom code Squarespace websites from the ground up, offering more creative liberty that enables us to make your site unique.
As a Squarespace Circle Member, we can help bring your vision to life and design a website that not only looks stunning but performs well. If you're ready to elevate your business online, submit a client application so we can learn more about your project.
