Brand design inspo: Autumn color palette
Today marks the first day of autumn, so I made a custom color palette to celebrate! I love the changing colors, the cooler weather, and all of the new adventures that autumn tends to bring around when it blows through.
As I get older, fall is becoming my favorite season.
In the same way that seasons affect people's moods, they also influence my creativity. Autumn is probably the season that inspires me the most. The adjectives to describe fall are endless:
Adventurous
Balanced
Calming
Colorful
Gentle
Restful
Rustic
Moody
Natural
Warm
All of these words evoke an emotion. When you’re thinking about your brand colors, think about the adjective that matches the feeling you want people to have when they experience your brand.
Hex codes
Light neutral: #F8F7F2
Primary color: #353722
Complementary color: #A69981
Accent color: #6C3D22
Dark: #191919
Are you currently rebranding or starting the brand design process for your new business? Pin the image below to a Pinterest board called “brand inspiration” if it fits the brand aesthetic you’re going for!
Happy autumn!
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