The Blog
Business tips for business owners about branding, web design, entrepreneurship, and a few things in between.
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What Are Brand Guidelines, and Do I Need Them?
Get answers to your burning question, "what are brand guidelines?" and learn why you need these standards to build a successful brand.
Your Guide to Brand Typography and Hierarchy
Have you ever heard the term "font hierarchy" and thought it was just designer lingo? In this article, I break down what typographic hierarchy means simply.
Why Simplicity is My #1 Brand Value
What does it mean for a brand to be simple? Let’s talk about simplicity as a brand value and how simple brands benefit in BIG ways.
4 Logo Variations Every Brand Identity Needs
Today, I’m demystifying the designer-speak and explaining the four different logo variations (+ examples) that every brand needs to complete its brand identity.
Brand design inspo: Autumn color palette
Are you currently rebranding or starting the brand design process for your new business? Here's a balanced autumn color palette to consider!
Brand Strategy vs. Brand Identity: What’s the Difference?
Looking to brand your business, but lost in all of the designer lingo? Learn the difference between brand strategy vs. brand identity (and why you need both).